APA (7th ed.) Citation

Ramesh Kumar, S. (2017). Consumer Behaviour: The Indian Context (Concepts and Cases) (2nd ed.). Pearson Education India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.

MLA (9th ed.) Citation

Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. Pearson Education India Pvt. Ltd, 2017.