Cita APA (7th ed.)

Ramesh Kumar, S. (2017). Consumer Behaviour: The Indian Context (Concepts and Cases) (2nd ed.). Pearson Education India Pvt. Ltd.

Cita Chicago (17th ed.)

Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.

Cita MLA (9th ed.)

Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. Pearson Education India Pvt. Ltd, 2017.