Ramesh Kumar, S. (2017). Consumer Behaviour: The Indian Context (Concepts and Cases) (2nd ed.). Pearson Education India Pvt. Ltd.
Chicago-Zitierstil (17. Ausg.)Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.
MLA-Zitierstil (9. Ausg.)Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. Pearson Education India Pvt. Ltd, 2017.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.