Ramesh Kumar, S. (2017). Consumer Behaviour: The Indian Context (Concepts and Cases) (2nd ed.). Pearson Education India Pvt. Ltd.
Chicago-referens (17:e uppl.)Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.
MLA-referens (9:e uppl.)Ramesh Kumar, S. Consumer Behaviour: The Indian Context (Concepts and Cases). 2nd ed. Pearson Education India Pvt. Ltd, 2017.
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