B2B Digital Marketing: Using the Web to Market Directly to Businesses

The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything...

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Bibliografiske detaljer
Hovedforfatter: Miller, Michael
Format: Bog
Sprog:engelsk
Udgivet: New Delhi Pearson Education India Pvt. Ltd. 2014
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