Cita APA (7th ed.)

Hartley, R. F. (2006). Marketing Mistakes and Successes (3rd ed.). John Wiley & Sons, Inc.

Cita Chicago (17th ed.)

Hartley, Robert F. Marketing Mistakes and Successes. 3rd ed. San Francisco: John Wiley & Sons, Inc, 2006.

Cita MLA (9th ed.)

Hartley, Robert F. Marketing Mistakes and Successes. 3rd ed. John Wiley & Sons, Inc, 2006.