Hartley, R. F. (2006). Marketing Mistakes and Successes (3rd ed.). John Wiley & Sons, Inc.
Cita Chicago Style (17a ed.)Hartley, Robert F. Marketing Mistakes and Successes. 3rd ed. San Francisco: John Wiley & Sons, Inc, 2006.
Cita MLA (9a ed.)Hartley, Robert F. Marketing Mistakes and Successes. 3rd ed. John Wiley & Sons, Inc, 2006.
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