Marketing Mistakes and Successes
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These re...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
San Francisco
John Wiley & Sons, Inc.
2006
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| Édition: | 3rd ed. |
| Sujets: | |
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| Résumé: | "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career." |
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| Description matérielle: | viii, 374 p. |
| ISBN: | 9780471743217 |