Marketing Mistakes and Successes
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These re...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
San Francisco
John Wiley & Sons, Inc.
2006
|
| 版: | 3rd ed. |
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| 要約: | "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career." |
|---|---|
| 物理的記述: | viii, 374 p. |
| ISBN: | 9780471743217 |