Marketing Mistakes and Successes
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These re...
Збережено в:
| Автор: | |
|---|---|
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
San Francisco
John Wiley & Sons, Inc.
2006
|
| Редагування: | 3rd ed. |
| Предмети: | |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
| Резюме: | "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career." |
|---|---|
| Фізичний опис: | viii, 374 p. |
| ISBN: | 9780471743217 |