Marketing Mistakes and Successes
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These re...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
San Francisco
John Wiley & Sons, Inc.
2006
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| 版: | 3rd ed. |
| 主題: | |
| 標簽: |
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| 總結: | "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career." |
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| 實物描述: | viii, 374 p. |
| ISBN: | 9780471743217 |