Marketing Mistakes and Successes
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These re...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
San Francisco
John Wiley & Sons, Inc.
2006
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| Preanttus: | 3rd ed. |
| Fáttát: | |
| Fáddágilkorat: |
Lasit fáddágilkoriid
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MARC
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800973000000000_HAR |7 0 |9 8855 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 3092.00 |l 0 |o 658.800973 HAR |p J3404 |r 2019-08-10 00:00:00 |w 2019-08-10 |y BK | ||
| 999 | |c 5418 |d 5418 | ||
| 020 | |a 9780471743217 | ||
| 082 | |a 658.800973 |b HAR | ||
| 100 | |a Hartley, Robert F. |9 4018 | ||
| 245 | |a Marketing Mistakes and Successes | ||
| 250 | |a 3rd ed. | ||
| 260 | |a San Francisco |b John Wiley & Sons, Inc. |c 2006 | ||
| 300 | |a viii, 374 p. | ||
| 520 | |a "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career." | ||
| 650 | |a Marketing |9 4019 | ||