Marketing Mistakes and Successes
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These re...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
San Francisco
John Wiley & Sons, Inc.
2006
|
| 版: | 3rd ed. |
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
NMIMS Hyderabad -
| 索引號: |
658.800973 HAR |
|---|---|
| 復印件 | 可用 預訂 |