Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | "Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?" |
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| وصف مادي: | xvi, 433 p. |
| ردمك: | 9788131725405 |