Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
|
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Summary: | "Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?" |
|---|---|
| Fysisk beskrivelse: | xvi, 433 p. |
| ISBN: | 9788131725405 |