Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Sažetak: | "Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?" |
|---|---|
| Opis fizičkog objekta: | xvi, 433 p. |
| ISBN: | 9788131725405 |