Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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MARC
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| 020 | |a 9788131725405 | ||
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| 100 | |a Peelen, Ed |9 4020 | ||
| 245 | |a Customer Relationship Management | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2018 | ||
| 300 | |a xvi, 433 p. | ||
| 520 | |a "Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?" | ||
| 650 | |a Customer Relations - Management |9 606 | ||