Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
Gorde:
Egile nagusia: | Peelen, Ed |
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Formatua: | Liburua |
Hizkuntza: | ingelesa |
Argitaratua: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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Gaiak: | |
Etiketak: |
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Antzeko izenburuak
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Customer Relationship Management: A Strategic Perspective
nork: Shainesh, G.
Argitaratua: (2020) -
The CRM Handbook: A Business Guide to Customer Relationship Management
nork: Dyche, Jill
Argitaratua: (2013) -
The CRM Handbook: A Business Guide to Customer Relationship Management
nork: Dyche, Jill
Argitaratua: (2011) -
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
nork: Kumar, V.
Argitaratua: (2008) -
Customer relationship management
nork: Peelen Ed
Argitaratua: (2022)