Customer Relationship Management

"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Peelen, Ed
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New Delhi Pearson Education India Pvt. Ltd. 2018
Gaiak:
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