Customer Relationship Management

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"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...

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Bibliografski detalji
Glavni autor:	Peelen, Ed
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Pearson Education India Pvt. Ltd. 2018
Teme:	Customer Relations - Management
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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