Customer Relationship Management

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"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...

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Opis bibliograficzny
1. autor:	Peelen, Ed
Format:	Książka
Język:	angielski
Wydane:	New Delhi Pearson Education India Pvt. Ltd. 2018
Hasła przedmiotowe:	Customer Relations - Management
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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