Outside Innovation: How Your Customers will Co-design your Company's Future
"How dynamic businesses of every size can unleash innovation by inviting customers to co-design what they do and make. Reading line: The 8 Roles Customers Play in Trend-Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist:...
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| Formato: | Livro |
| Idioma: | inglês |
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New York
Collins An Imprint of HarperCollins Publishers
2006
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