Outside Innovation: How Your Customers will Co-design your Company's Future

"How dynamic businesses of every size can unleash innovation by inviting customers to co-design what they do and make. Reading line: The 8 Roles Customers Play in Trend-Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist:...

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Bibliografski detalji
Glavni autor: Seybold, Patricia B.
Format: Knjiga
Jezik:engleski
Izdano: New York Collins An Imprint of HarperCollins Publishers 2006
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