HBR's 10 Must Reads On Strategic Marketing
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2013
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| Series: | HBR's 10 Must Reads Series
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| Subjects: | |
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| 082 | |a 658.802 |b HAR | ||
| 100 | |a Harvard Business Review |9 4417 | ||
| 245 | |a HBR's 10 Must Reads On Strategic Marketing | ||
| 260 | |a Boston, Massachusetts |b Harvard Business Review Press |c 2013 | ||
| 300 | |a vii, 206 p. | ||
| 490 | |a HBR's 10 Must Reads Series | ||
| 520 | |a Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales. | ||
| 650 | |a Marketing - Management |9 4418 | ||
| 650 | |a Strategic Planning |9 21 | ||