HBR's 10 Must Reads On Strategic Marketing

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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Detalles Bibliográficos
Autor Principal: Harvard Business Review
Formato: Libro
Idioma:inglés
Publicado: Boston, Massachusetts Harvard Business Review Press 2013
Series:HBR's 10 Must Reads Series
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HBR's 10 must reads on strategic marketing por Harvard Business Review

Publicado 2013
Libro