Duct Tape Selling: Think like a Marketer, Sell like a Superstar

"A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, s...

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Bibliographic Details
Main Author: Jantsch, John
Format: Book
Language:English
Published: New York Penguin Group 2014
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100 |a Jantsch, John  |9 4428 
245 |a Duct Tape Selling: Think like a Marketer, Sell like a Superstar 
260 |a New York   |b Penguin Group  |c 2014 
300 |a viii, 248 p.  
520 |a "A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape 
650 |a Branding - Marketing  |9 866