Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways you Can Profit from their Success
They're the largest group of self-starters in the history of the planet, and they're not only starting businesses at a faster rate than any other generation, they're the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book reveals eight imp...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2010
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| Sujets: | |
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| Résumé: | They're the largest group of self-starters in the history of the planet, and they're not only starting businesses at a faster rate than any other generation, they're the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. |
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| Description matérielle: | xiii, 258 p. |
| ISBN: | 9780070683433 |