The Case Study Handbook: A Student's Guide

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Ed...

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Bibliografiske detaljer
Hovedforfatter: Ellet, William
Format: Bog
Sprog:engelsk
Udgivet: Boston, Massachusetts Harvard Business Review Press 2018
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100 |a Ellet, William  |9 4446 
245 |a The Case Study Handbook: A Student's Guide 
260 |a Boston, Massachusetts   |b Harvard Business Review Press  |c 2018 
300 |a vi, 255 p.  
500 |a Revised edition 
520 |a If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.-- 
650 |a Management  |9 4447