The Case Study Handbook: A Student's Guide
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Ed...
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Boston, Massachusetts
Harvard Business Review Press
2018
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| Θέματα: | |
| Ετικέτες: |
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| 020 | |a 9781633696150 | ||
| 082 | |a 658 |b ELL | ||
| 100 | |a Ellet, William |9 4446 | ||
| 245 | |a The Case Study Handbook: A Student's Guide | ||
| 260 | |a Boston, Massachusetts |b Harvard Business Review Press |c 2018 | ||
| 300 | |a vi, 255 p. | ||
| 500 | |a Revised edition | ||
| 520 | |a If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.-- | ||
| 650 | |a Management |9 4447 | ||