Marketing Logistics
'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2018
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 020 | |a 9781138386495 | ||
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| 100 | |a Christopher, Martin |9 4602 | ||
| 245 | |a Marketing Logistics | ||
| 250 | |a 2nd ed. | ||
| 260 | |a New York |b Routledge |c 2018 | ||
| 300 | |a viii, 158 p. | ||
| 520 | |a 'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter. | ||
| 650 | |a Marketing - Management |9 4603 | ||
| 650 | |a Business Logistics |9 4604 | ||
| 700 | |a Peck, Helen |9 4605 | ||