Marketing Logistics

'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.

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Detaylı Bibliyografya
Yazar:	Christopher, Martin
Diğer Yazarlar:	Peck, Helen
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New York Routledge 2018
Edisyon:	2nd ed.
Konular:	Marketing - Management Business Logistics
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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