Getting Started with Business Analytics: Insightful Decision-Making

" ... Provides an integrated framework of data mining in business analytics. It explores the contents, capabilities, and applications of business analytics without assuming any prior knowledge or technical skills"

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Bibliographic Details
Main Author: Hardoon, David Roi
Other Authors: Shmueli, Galit
Format: Book
Language:English
Published: Boca Raton, FL CRC Press An Imprint of Taylor & Francis Group 2014
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100 |a Hardoon, David Roi  |9 4610 
245 |a Getting Started with Business Analytics: Insightful Decision-Making 
260 |a Boca Raton, FL   |b CRC Press An Imprint of Taylor & Francis Group  |c 2014 
300 |a xiv, 176 p. 
520 |a " ... Provides an integrated framework of data mining in business analytics. It explores the contents, capabilities, and applications of business analytics without assuming any prior knowledge or technical skills" 
650 |a Data Mining  |9 4611 
650 |a Decision Making - Statistical Methods  |9 4612 
700 |a Shmueli, Galit  |9 3858