APA (7th ed.) Citation

Kumar, V. (2008). Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. New Delhi: Pearson Education India Pvt. Ltd, 2008.

MLA (9th ed.) Citation

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd, 2008.