Lua APA (7ú heag.)

Kumar, V. (2008). Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd.

Lua i Stíl Chicago (17ú heag.)

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. New Delhi: Pearson Education India Pvt. Ltd, 2008.

Lua MLA (9ú heag.)

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd, 2008.

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