APA način citiranja (7. izdanje)

Kumar, V. (2008). Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd.

Čikaški stil citiranja (17. izdanje)

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. New Delhi: Pearson Education India Pvt. Ltd, 2008.

MLA način citiranja (9. izdanje)

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd, 2008.