Citazione Stile APA (7a Edizione)

Kumar, V. (2008). Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd.

Citazione stile Chigago Style (17a edizione)

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. New Delhi: Pearson Education India Pvt. Ltd, 2008.

Citatione MLA (9a ed.)

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Pearson Education India Pvt. Ltd, 2008.