Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

"To manage and sustain profitability over the long term, companies need to define and execute the right marketing strategies and measure their results against the right yardstick. Dozens of metrics are available, but one is most crucial: Customer Lifetime Value (CLV)-defined as the net present...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Kumar, V.
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: New Delhi Pearson Education India Pvt. Ltd. 2008
Fáttát:
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NMIMS Hyderabad -

oažžasuvvan: NMIMS Hyderabad -
Hildobáiki: 658.812 KUM
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Njađus Oažžumis Daga várrema
Njađus Oažžumis Daga várrema
Njađus Oažžumis Daga várrema