Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

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"To manage and sustain profitability over the long term, companies need to define and execute the right marketing strategies and measure their results against the right yardstick. Dozens of metrics are available, but one is most crucial: Customer Lifetime Value (CLV)-defined as the net present...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kumar, V.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi Pearson Education India Pvt. Ltd. 2008
Pynciau:	Customer Relations - Management
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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