Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

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"To manage and sustain profitability over the long term, companies need to define and execute the right marketing strategies and measure their results against the right yardstick. Dozens of metrics are available, but one is most crucial: Customer Lifetime Value (CLV)-defined as the net present...

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書誌詳細
第一著者:	Kumar, V.
フォーマット:	図書
言語:	英語
出版事項:	New Delhi Pearson Education India Pvt. Ltd. 2008
主題:	Customer Relations - Management
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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