Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
"To manage and sustain profitability over the long term, companies need to define and execute the right marketing strategies and measure their results against the right yardstick. Dozens of metrics are available, but one is most crucial: Customer Lifetime Value (CLV)-defined as the net present...
Wedi'i Gadw mewn:
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| Fformat: | Llyfr |
| Iaith: | Saesneg |
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New Delhi
Pearson Education India Pvt. Ltd.
2008
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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NMIMS Hyderabad -
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658.812 KUM |
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| Copi | Ar gael Gwneud Cais |
| Copi | Ar gael Gwneud Cais |
| Copi | Ar gael Gwneud Cais |
| Copi | Ar gael Gwneud Cais |
| Copi | Ar gael Gwneud Cais |
| Copi | Ar gael Gwneud Cais |