Cita APA (7th ed.)

Vaitheeswaran, K. (2019). Failing to Succeed: The Story of India's First E-commerce Company. Rupa Publications India Pvt. Ltd.

Cita Chicago (17th ed.)

Vaitheeswaran, K. Failing to Succeed: The Story of India's First E-commerce Company. New Delhi: Rupa Publications India Pvt. Ltd, 2019.

Cita MLA (9th ed.)

Vaitheeswaran, K. Failing to Succeed: The Story of India's First E-commerce Company. Rupa Publications India Pvt. Ltd, 2019.