Social Marketing in India

A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Deshpande, Sameer
अन्य लेखक: Lee, Nancy
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New Delhi SAGE Publications India Pvt. Ltd. 2013
विषय:
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विवरण
सारांश:A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms.
भौतिक वर्णन:xiii, 424 p.
आईएसबीएन:9788132113577