Social Marketing in India

A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...

Fuld beskrivelse

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Bibliografiske detaljer
Hovedforfatter: Deshpande, Sameer
Andre forfattere: Lee, Nancy
Format: Bog
Sprog:engelsk
Udgivet: New Delhi SAGE Publications India Pvt. Ltd. 2013
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Beskrivelse
Summary:A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms.
Fysisk beskrivelse:xiii, 424 p.
ISBN:9788132113577