Social Marketing in India
A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
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| Résumé: | A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. |
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| Description matérielle: | xiii, 424 p. |
| ISBN: | 9788132113577 |