Social Marketing in India

A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Deshpande, Sameer
Rannpháirtithe: Lee, Nancy
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: New Delhi SAGE Publications India Pvt. Ltd. 2013
Ábhair:
Clibeanna: Cuir clib leis
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Cur síos
Achoimre:A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms.
Cur síos fisiciúil:xiii, 424 p.
ISBN:9788132113577