Social Marketing in India
A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...
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| פורמט: | ספר |
| שפה: | אנגלית |
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New Delhi
SAGE Publications India Pvt. Ltd.
2013
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| סיכום: | A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. |
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| תיאור פיזי: | xiii, 424 p. |
| ISBN: | 9788132113577 |