Social Marketing in India
A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...
שמור ב:
| מחבר ראשי: | |
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| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| 100 | |a Deshpande, Sameer |9 4745 | ||
| 245 | |a Social Marketing in India | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2013 | ||
| 300 | |a xiii, 424 p. | ||
| 520 | |a A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. | ||
| 650 | |a Social Marketing |9 3068 | ||
| 700 | |a Lee, Nancy |9 4746 | ||