Social Marketing in India
A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
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| Fag: | |
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| 020 | |a 9788132113577 | ||
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| 100 | |a Deshpande, Sameer |9 4745 | ||
| 245 | |a Social Marketing in India | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2013 | ||
| 300 | |a xiii, 424 p. | ||
| 520 | |a A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. | ||
| 650 | |a Social Marketing |9 3068 | ||
| 700 | |a Lee, Nancy |9 4746 | ||