Social Marketing in India

A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or dist...

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Detalles Bibliográficos
Autor Principal: Deshpande, Sameer
Outros autores: Lee, Nancy
Formato: Libro
Idioma:inglés
Publicado: New Delhi SAGE Publications India Pvt. Ltd. 2013
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