The SAGE Encyclopedia of Corporate Reputation

Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.

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Detalles Bibliográficos
Otros Autores: Carroll, Craig E.
Formato: Libro
Lenguaje:inglés
Publicado: California SAGE Publications, Inc. 2016
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Descripción
Sumario:Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
Descripción Física:xv, 499 - 1002 p.
ISBN:9781483376516