The SAGE Encyclopedia of Corporate Reputation

Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.

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Bibliographic Details
Other Authors: Carroll, Craig E.
Format: Book
Language:English
Published: California SAGE Publications, Inc. 2016
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The SAGE Encyclopedia of Corporate Reputation

Published 2016
Book