Product Strategy and Management
"The long-awaited second edition of Baker and Hart's Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are cent...
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| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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| Vydání: | 2nd ed. |
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| Shrnutí: | "The long-awaited second edition of Baker and Hart's Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are central to the firm's overall strategy for competitiveness. The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing." |
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| Fyzický popis: | xviii, 541 p. |
| ISBN: | 9788131724286 |